Thursday - November 23, 2017

Bayer eases dairy herd health management with "BCS Cowdition" application update

Bayer’s BCS Cowdition smartphone application simplifies and standardizes body condition scoring (BCS) to help farmers and vets identify, tackle and prevent metabolic and fertility problems in dairy cows / Innovative updates to BCS Cowdition enables tailored individual cow assessments, and offers a comprehensive herd dashboard, and further insights garnered from "big data"
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Bayer BCS Cowdition helps dairy professionals around the world better manage herd health and well-being

Monheim, November 23, 2017 – Bayer has combined the convenience of mobile and digital technology with the power of "big data" to further cattle health in a practical, yet innovative way through its updated BCS Cowdition smartphone application. In a significant new update, BCS Cowdition now helps enable dairy professionals to make timelier and informed herd health management decisions by offering alerts, as well as a comprehensive dashboard of farm-specific data and aggregated data from external sources.

The 2014 release of Bayer’s BCS Cowdition app minimized visual subjectivity of body condition scoring with an innovative photo-and-line fit system, allowing for accurate and standardized assessment of individual cows, with just a smartphone. The app is already used in 14 languages, enabling dairy professionals in over 90 countries to more efficiently manage the health of their herds.

New updates to BCS Cowdition now gives alerts for cows of sub-optimal body condition scores that need to be attended to, and provides a comprehensive dashboard that is synchronized with the farm’s existing herd management system. This dashboard also draws in “big data” from external sources to offer dairy professionals further insights to the health condition of the herd, thanks to Bayer’s partnership with Dairy Data Warehouse.

Rinse Boersma, Global Marketing Director for Dairy Cattle at Animal Health, Bayer, said, "We are committed to cattle health and we are passionate about achieving this in innovative ways. The new features with our BCS Cowdition app and our partnership with Dairy Data Warehouse takes the convenience of the app to a whole new level. This offers greater opportunity for dairy professionals to efficiently monitor and manage the health of their herd, as well as the unprecedented ability to garner insights from existing herd data. Through this partnership the app can offer tailored and specialized solutions to each cow."

Body condition scoring is a hugely important part of herd health management as it offers a reliable way to assess the health of dairy cows across the entire production cycle. Cows with an inappropriate body condition are at increased risk of various metabolic diseases, as well as an adverse effect on fertility. These conditions are major causes of productivity loss and adverse well-being of dairy cows, so monitoring body condition scores across a herd is a key first step to ensuring optimal health and well-being, as well as productivity and profitability.

Boersma added, "The prompt alerts help ensure that body condition measurements are collected with enough regularity to provide meaningful data. This, combined with the ability to import and compare herd data from external sources, means that dairy professionals can get a comprehensive herd-level picture, and identify as well as address problems early. Individual cow data, alerts about problem animals and additional information on disease risks provide dairy professionals with the tools to tackle those problems effectively. We are pleased to be able to offer such a practical application of technology to help farmers and veterinarians improve the health of the animals they care for."

Bayer BCS Cowdition is available free-for-download from the AppStore and GooglePlay. The update will be released progressively from November 2017. Current users of the app will be automatically informed of the new update.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 99,600 people and had sales of EUR 34.9 billion. Capital expenditures amounted to EUR 2.2 billion, R&D expenses to EUR 4.4 billion. For more information, go to www.bayer.com.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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